E‑Commerce Scale Up

A DTC apparel brand relied heavily on one ad channel and faced rising acquisition costs. Our Scale Engine orchestrated a multi‑channel strategy, introduced automation and retention flows, and strengthened attribution.

Challenge

The brand had plateaued on Instagram ads, with CAC creeping up and revenue volatility across months. Email marketing was underdeveloped and there was no clear view of which campaigns were driving profit.

Strategy

We mapped a multi‑channel roadmap across Meta, Google search and shopping, email and SMS, and on‑site experience improvements. Objectives centred around blended CAC, lifetime value and retention.

Execution

The project rolled out new campaigns on Google Search and Shopping, created segmented email and SMS flows for onboarding and retention, and implemented an improved analytics stack. Quarterly planning sessions aligned creative and budgeting.

Results

Revenue increased by 80% in six months, blended ROAS reached 4.2x, CAC fell by 30%, and the returning customer rate rose 25%. Diversification insulated the business from channel volatility.

Learnings & Next Steps

Diversifying channels early delivers resilience and efficiency. Strong retention flows amplified lifetime value. Next up: investing in SEO and Content Engines to reduce paid spend dependency.