SaaS Product Launch

A pre‑launch fintech start‑up needed a clear go‑to‑market system. Using our Launch and Performance Engines we defined their offer, built a high‑converting landing page and funnel, and validated channel economics within 90 days.

Challenge

The client lacked brand clarity, had minimal online presence, and an undefined funnel. Budget and resources were limited and there was pressure to demonstrate traction to investors quickly.

Strategy

We developed a sharp positioning around accessible financial tools for small businesses, designed a focused landing page and lead magnet, and selected Meta and Google ads for early traction. Success was defined by cost per lead and conversion to paid accounts.

Execution

After an in‑depth audit we delivered a brand and messaging kit, built a conversion‑optimised landing page, configured analytics and event tracking, and launched a series of small‑budget ad campaigns across Meta and Google. Weekly sprints optimised creative and audiences while an email sequence nurtured leads.

Results

Within three months the startup generated over 500 qualified leads with a 12% trial conversion rate, achieved a cost per acquisition 20% below target, and closed USD 10k in monthly recurring revenue. The funnel and dashboards provided clear insights for the next funding round.

Learnings & Next Steps

Early user feedback was invaluable for refining the product and messaging. The team learned the importance of measurement before scaling and subsequently engaged MEBYT for a Performance Engine to maintain momentum.